High confidence
Exact registry match — this is a specific TTB COLA record. We found a strong match for this wine.
What to Expect
Expect a California Pinot Noir from NEW CRUSH, a varietal that is renowned for its challenging cultivation but yields some of the world's most cherished wines. This wine showcases the aromatic profile of red cherry, raspberry, and earth, with potential for developing intricate secondary aromas as it ages. Perfectly paired with a variety of dishes, including salmon, duck, and mushroom dishes.
Original editorial summary © 2026 Encyclopedia of Wine. All rights reserved; may not be reproduced without permission. Registry facts are public TTB data; brand names and label artwork remain the property of their respective producers.
| TTB ID | 17181001000684 |
|---|---|
| Brand name | NEW CRUSH |
| Class / type | — |
| Origin / appellation | — |
| Grape varietals | Pinot noir |
| Approval date | Jul 5, 2017 |
| Status | APPROVED |
| Serial number | 17SQ15 |
| Permit number | BWN-CA-22331 |
| Producer name & address | VINE OH!, SQUIX, LLC 35 INDUSTRIAL WAY BUELLTON CA 93427 VINE OH! (Used on label) |
| TTB record | View on TTB COLA Online → |
Official Source
TTB remains the source of record. Wine Grabber links each record back to the public COLA detail when available.
View official TTB record → Related Registry Pages
What would you like to do next?
Wine Grabber is a free public registry. Pick the path that fits you — your choice helps us learn what people come here for.
For wine drinkers
Understand & remember this wine
Scan, understand, save, and learn about this wine.
For wine businesses
Manage & monetize this wine data
Turn labels into clean product records, menus, shelf cards, ecommerce copy, and inventory-ready wine data.
Data sourced from the public TTB COLA Online registry. Wine Grabber is not affiliated with or endorsed by TTB.
Label images are being added for a growing share of records as we harvest them from TTB. Coverage is partial and growing. Coverage & Limitations →