High confidence
Exact registry match — this is a specific TTB COLA record. We found a strong match for this wine.
What to Expect
LUNA PIENA is a smooth and approachable Merlot from Italy, part of the Bordeaux grape family. With its soft tannins and moderate acidity, this table red offers an inviting taste that's popular in both California and Washington as well. Whether enjoyed on its own or paired with lighter fare, it's sure to delight wine enthusiasts looking for a versatile and easy-to-love red variety.
Original editorial summary © 2026 Encyclopedia of Wine. All rights reserved; may not be reproduced without permission. Registry facts are public TTB data; brand names and label artwork remain the property of their respective producers.
| TTB ID | 17186001000033 |
|---|---|
| Brand name | LUNA PIENA |
| Class / type | — |
| Origin / appellation | — |
| Grape varietals | Merlot |
| Approval date | Jul 6, 2017 |
| Status | APPROVED |
| Serial number | 170007 |
| Permit number | NY-I-21376 |
| Producer name & address | JOIA BEVERAGE, WINE DESIGN INC 186 MONTAGUE ST STE 4 BROOKLYN NY 11201 |
| TTB record | View on TTB COLA Online → |
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