High confidence
Exact registry match — this is a specific TTB COLA record. We found a strong match for this wine.
What to Expect
This TABLE RED WINE from California is crafted with Merlot grapes, known for their soft tannic structure and moderate acidity. As a popular choice in both single-varietal bottlings and blends, it offers an approachable and widely available red wine option that’s perfect for everyday enjoyment.
Original editorial summary © 2026 Encyclopedia of Wine. All rights reserved; may not be reproduced without permission. Registry facts are public TTB data; brand names and label artwork remain the property of their respective producers.
| TTB ID | 18092001000328 |
|---|---|
| Brand name | WAIT WAIT... |
| Fanciful name | DON'T TELL ME |
| Class / type | — |
| Origin / appellation | — |
| Grape varietals | Merlot |
| Approval date | Apr 13, 2018 |
| Status | APPROVED |
| Serial number | 180040 |
| Permit number | BWN-CA-21587 |
| Producer name & address | A W DIRECT, LLC 980 AIRWAY CT BLDG 2 , Stes. A to F SANTA ROSA CA 95403 WINE ROOTS (Used on label) |
| TTB record | View on TTB COLA Online → |
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