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What to Expect
TIME & DIRECTION Viognier from Washington offers a bouquet of floral aromatics and stone-fruit weight, reminiscent of its French origins in the Rhône region. As a California varietal wine listed in the COLA registry, this table white wine has seen steady growth in popularity as more consumers discover its unique characteristics, making it an inviting choice for those seeking a refined yet approachable white wine from Washington state.
Original editorial summary © 2026 Encyclopedia of Wine. All rights reserved; may not be reproduced without permission. Registry facts are public TTB data; brand names and label artwork remain the property of their respective producers.
| TTB ID | 19005001000055 |
|---|---|
| Brand name | TIME & DIRECTION |
| Fanciful name | FRETBOARD |
| Class / type | — |
| Origin / appellation | — |
| Grape varietals | Viognier |
| Approval date | Feb 4, 2019 |
| Status | APPROVED |
| Serial number | 191504 |
| Permit number | BWN-WA-21280 |
| Producer name & address | Walla Walla Wine Services, Walla Walla Wine Services, L.L.C. 173 MIDDLE WAITSBURG ROAD, BUILDING C STE 100, 110 Walla Walla WA 99362 WELLS FAMILY WINES (Used on label) |
| TTB record | View on TTB COLA Online → |
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