High confidence
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What to Expect
Bernard Magrez's Malbec offers a deep, dark color and plummy flavors, reflecting the grape's signature characteristics from Argentina’s Mendoza region. While the origin is unknown, this wine aligns with the growing U.S. consumer interest in Malbec, which has become a staple of California's own vineyards.
Original editorial summary © 2026 Encyclopedia of Wine. All rights reserved; may not be reproduced without permission. Registry facts are public TTB data; brand names and label artwork remain the property of their respective producers.
| TTB ID | 19220001000409 |
|---|---|
| Brand name | BERNARD MAGREZ |
| Fanciful name | PREMIERE |
| Class / type | — |
| Origin / appellation | — |
| Grape varietals | Malbec |
| Approval date | Sep 3, 2019 |
| Status | APPROVED |
| Serial number | 191336 |
| Permit number | TX-I-1277 |
| Producer name & address | MISA IMPORTS, INC. 1502 VICEROY DR DALLAS TX 75235 |
| TTB record | View on TTB COLA Online → |
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