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Exact registry match — this is a specific TTB COLA record. We found a strong match for this wine.
What to Expect
Keep Wines Merlot offers an accessible and approachable taste, perfect for those who prefer a more mellow red. As a widely planted grape in California and Washington, this Merlot delivers its signature soft tannic texture and moderate acidity, making it a popular choice both as a single varietal wine and in blends.
Original editorial summary © 2026 Encyclopedia of Wine. All rights reserved; may not be reproduced without permission. Registry facts are public TTB data; brand names and label artwork remain the property of their respective producers.
| TTB ID | 20301001000432 |
|---|---|
| Brand name | KEEP WINES |
| Fanciful name | PRIMO PRIMO |
| Class / type | — |
| Origin / appellation | — |
| Grape varietals | Merlot |
| Approval date | Nov 2, 2020 |
| Status | APPROVED |
| Serial number | 201020 |
| Permit number | BWN-CA-22689 |
| Producer name & address | Keep Wines, Jensen Roberts LLC 2511 NAPA VALLEY CORPORATE DR STE 115 Napa CA 94558 KEEP WINES (Used on label) |
| TTB record | View on TTB COLA Online → |
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