High confidence
Exact registry match — this is a specific TTB COLA record. We found a strong match for this wine.
What to Expect
Expect a soft-tannic Merlot from the Bordeaux region, likely grown in California or Washington where this grape variety is widely planted. With its approachable texture and moderate acidity, it's one of the most commercially produced red wines in the American market. Whether enjoyed on its own or blended with other varietals, Rainbow's End Merlot offers a smooth and accessible experience for wine enthusiasts.
Original editorial summary © 2026 Encyclopedia of Wine. All rights reserved; may not be reproduced without permission. Registry facts are public TTB data; brand names and label artwork remain the property of their respective producers.
| TTB ID | 20301001000742 |
|---|---|
| Brand name | RAINBOW'S END |
| Class / type | — |
| Origin / appellation | — |
| Grape varietals | MERLOT |
| Approval date | Nov 10, 2020 |
| Status | APPROVED |
| Serial number | 20RE03 |
| Permit number | LA-I-21046 |
| Producer name & address | South To South Wine Importers LLC 2301 JULIA ST STE B New Orleans LA 70119 |
| TTB record | View on TTB COLA Online → |
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