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What to Expect
OLE ORLEANS Merlot is an approachable dessert wine with soft tannins, perfect for sipping on its own or pairing with a variety of desserts. As one of the most commercially produced reds in American wine, this versatile grape offers a smooth texture and moderate acidity that makes it ideal for both casual enjoyment and more sophisticated pairings.
Original editorial summary © 2026 Encyclopedia of Wine. All rights reserved; may not be reproduced without permission. Registry facts are public TTB data; brand names and label artwork remain the property of their respective producers.
| TTB ID | 23222001000374 |
|---|---|
| Brand name | OLE ORLEANS |
| Fanciful name | GUMBEAUX |
| Class / type | — |
| Origin / appellation | — |
| Grape varietals | Merlot |
| Approval date | Aug 15, 2023 |
| Status | APPROVED |
| Serial number | 23054L |
| Permit number | BW-TX-20 |
| Producer name & address | LLANO ESTACADO WINERY, LLANO ESTACADO WINERY, INC. 3426 E FM 1585 LUBBOCK TX 79404 OLE ORLEANS WINE AND SPIRITS (Used on label) |
| TTB record | View on TTB COLA Online → |
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