High confidence
Exact registry match — this is a specific TTB COLA record. We found a strong match for this wine.
What to Expect
Enjoy a dessert-style Merlot from California, perfect for sipping on its own or pairing with rich desserts. This soft-tannic grape offers an approachable texture and moderate acidity, making it one of the most commercially produced reds in the American market. Whether enjoyed as a standalone wine or used in cooking, this Merlot is sure to delight your palate.
Original editorial summary © 2026 Encyclopedia of Wine. All rights reserved; may not be reproduced without permission. Registry facts are public TTB data; brand names and label artwork remain the property of their respective producers.
| TTB ID | 23348001000823 |
|---|---|
| Brand name | FRISBY CELLARS |
| Fanciful name | MIND TRICKS |
| Class / type | — |
| Origin / appellation | — |
| Grape varietals | Merlot |
| Approval date | Dec 15, 2023 |
| Status | APPROVED |
| Serial number | 23FCMT |
| Permit number | BWN-CA-23575 |
| Producer name & address | Frisby Winery, Frisby Cellars, Inc. 28446 AIROSO ST. STE. 28522 & 28526 Rancho Mission Viejo CA 92694 FRISBY CELLARS (Used on label) |
| TTB record | View on TTB COLA Online → |
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