Independent public registry. Not affiliated with or endorsed by TTB.  Coverage & Limitations →
Home › Brands › RARE › 25064001001017
TTB COLA Record

RARE PROPRIETARY PLATINUM

Approved Mar 17, 2025
High confidence Exact registry match — this is a specific TTB COLA record. We found a strong match for this wine.
What to Expect

RARE Merlot from California is an inviting table red with soft tannins, perfect for those who prefer a more approachable and moderately acidic red. As one of the most commercially produced varietals in the American market, this wine offers a reliable and enjoyable sip that caters to a wide range of palates.

Original editorial summary © 2026 Encyclopedia of Wine. All rights reserved; may not be reproduced without permission. Registry facts are public TTB data; brand names and label artwork remain the property of their respective producers.
TTB ID25064001001017
Brand nameRARE
Fanciful namePROPRIETARY PLATINUM
Class / type—
Origin / appellation—
Grape varietalsMerlot
Approval dateMar 17, 2025
StatusAPPROVED
Serial number250009
Permit numberBWN-CA-16940
Producer name & addressSERA FINA CELLARS, COURAGEOUS, INC. 220 S CLUFF AVE LODI CA 95240 RARE WINES&nbsp(Used on label)
TTB recordView on TTB COLA Online →
 Official Source

TTB remains the source of record. Wine Grabber links each record back to the public COLA detail when available.

View official TTB record →
Related Registry Pages
RARE
Browse all records for this brand
Merlot
Browse this varietal

What would you like to do next?

Wine Grabber is a free public registry. Pick the path that fits you — your choice helps us learn what people come here for.

For wine drinkers
Understand & remember this wine
Scan, understand, save, and learn about this wine.
Understand this wine Save this wine
For wine businesses
Manage & monetize this wine data
Turn labels into clean product records, menus, shelf cards, ecommerce copy, and inventory-ready wine data.
Manage this wine for your business Clean up labels in bulk
Data sourced from the public TTB COLA Online registry. Wine Grabber is not affiliated with or endorsed by TTB. Label images are being added for a growing share of records as we harvest them from TTB. Coverage is partial and growing. Coverage & Limitations →