High confidence
Exact registry match — this is a specific TTB COLA record. We found a strong match for this wine.
What to Expect
Expect a bouquet of floral aromatics and stone-fruit weight from this New Zealand Viognier, part of the POPPIES MARTINBOROUGH range. As a white grape varietal with origins in France’s Rhône region, it brings its signature characteristics to life, though you’ll find fewer references to it in New Zealand’s registry compared to California and Virginia. Nevertheless, its growing popularity ensures a delightful taste experience that complements both casual dining and more sophisticated wine pairings.
Original editorial summary © 2026 Encyclopedia of Wine. All rights reserved; may not be reproduced without permission. Registry facts are public TTB data; brand names and label artwork remain the property of their respective producers.
| TTB ID | 25085001000831 |
|---|---|
| Brand name | POPPIES MARTINBOROUGH |
| Class / type | — |
| Origin / appellation | — |
| Grape varietals | Viognier |
| Approval date | Apr 2, 2025 |
| Status | APPROVED |
| Serial number | 254223 |
| Permit number | CA-I-22828 |
| Producer name & address | Wine Collective Direct, Wine Collective Direct LLC 168 MASON WAY STE B3 City of Industry CA 91746 WINE COLLECTIVE DIRECT (Used on label) |
| TTB record | View on TTB COLA Online → |
Official Source
TTB remains the source of record. Wine Grabber links each record back to the public COLA detail when available.
View official TTB record → Related Registry Pages
What would you like to do next?
Wine Grabber is a free public registry. Pick the path that fits you — your choice helps us learn what people come here for.
For wine drinkers
Understand & remember this wine
Scan, understand, save, and learn about this wine.
For wine businesses
Manage & monetize this wine data
Turn labels into clean product records, menus, shelf cards, ecommerce copy, and inventory-ready wine data.
Data sourced from the public TTB COLA Online registry. Wine Grabber is not affiliated with or endorsed by TTB.
Label images are being added for a growing share of records as we harvest them from TTB. Coverage is partial and growing. Coverage & Limitations →