High confidence
Exact registry match — this is a specific TTB COLA record. We found a strong match for this wine.
What to Expect
Expect a smooth, approachable Merlot from California with its soft tannins and moderate acidity, making it a popular choice for those who prefer wines that are easy to enjoy without overpowering flavors. As one of the most commercially produced reds in the American market, this Merlot is sure to delight with its well-balanced character and versatility on your palate.
Original editorial summary © 2026 Encyclopedia of Wine. All rights reserved; may not be reproduced without permission. Registry facts are public TTB data; brand names and label artwork remain the property of their respective producers.
| TTB ID | 25233001000756 |
|---|---|
| Brand name | EMME WINES |
| Fanciful name | IT'S NOT A PHASE |
| Class / type | — |
| Origin / appellation | — |
| Grape varietals | Merlot |
| Approval date | Aug 25, 2025 |
| Status | APPROVED |
| Serial number | 25MERL |
| Permit number | BWN-CA-23349 |
| Producer name & address | Emme Wines, Rosalind Reynolds Wines LLC 6780 MCKINLEY ST STE 170 Sebastopol CA 95472 EMME WINES (Used on label) |
| TTB record | View on TTB COLA Online → |
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