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Exact registry match — this is a specific TTB COLA record. We found a strong match for this wine.
What to Expect
Expect a rich and concentrated table wine from California, crafted with Syrah grapes. This deep-colored red variety can range from savory and peppery in cooler climates to full-bodied and dark in warmer regions. Whether you prefer the French model or the more fruit-forward Australian style, POPELOUCHUM offers a compelling taste experience that pairs well with grilled meats, lamb, hearty stews, and dishes featuring black pepper or smoked spices.
Original editorial summary © 2026 Encyclopedia of Wine. All rights reserved; may not be reproduced without permission. Registry facts are public TTB data; brand names and label artwork remain the property of their respective producers.
| TTB ID | 26147001000785 |
|---|---|
| Brand name | POPELOUCHUM |
| Fanciful name | THE BOY WHO CRIED TERROIR |
| Class / type | — |
| Origin / appellation | — |
| Grape varietals | Syrah |
| Approval date | Jun 8, 2026 |
| Status | APPROVED |
| Serial number | 26POP3 |
| Permit number | BWN-CA-24973 |
| Producer name & address | FORTRESS CUSTOM CRUSH, FORTY-SIX CASTLE, LLC 3092 ANDERSON RD PASO ROBLES CA 93446 POPELOUCHUM ESTATE (Used on label) |
| TTB record | View on TTB COLA Online → |
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